Communication
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Product Advertising

The concept of the Patek Philippe ‘Generations’ campaign based on the slogan “Begin Your Own Tradition” is centered on the universal emotion of a father and son relationships. Our visuals show fathers introducing their sons to the world of Patek Philippe.

The ladies campaign uses the strap-line: "Something truly precious holds its beauty forever". The campaign draws a parallel between the timeless beauty and value of a Patek Philippe watch with the enduring value and profound beauty of something truly precious. The current executions concentrate on the eternal beauty of relationships.

Annual Calendar
Ref. 5205G
Nautilus
Ref. 5712/1A
Twenty~4®
Ref. 4910/10A