Communication
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Product Advertising

To coincide with Patek Philippe's 175th anniversary, a new set of advertising materials has been created that maintains the brand's core premise of 'enduring values' but which now embraces a more 'watch-centric' approach by bringing subtle elements of the company's horological excellence to the fore via the use of textures and backgrounds.

Applied across both the Institutional and Corporate campaigns and across all media, the work is a small but significant evolution representing the family-owned company's dedication and passion for watchmaking. It is also the first time that both the Men's and Ladies' campaigns are united under the same iconic endline.

Twenty~4®
Ref. 4910/10A
Patek Philippe Diamond Ribbon
Ref. 4968R
Nautilus
Ref. 5712/1A
Annual Calendar
Ref. 5205G
Chronograph
Ref. 5170G