Communication
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Corporate Advertising

The Patek Philippe Institutional advertising campaign runs alongside the renowned Men’s “Generations” and Ladies’ campaigns. The campaign reinforces the Patek Philippe brand values: its family heritage, unique levels of craftsmanship and constant innovation.

May 1st 2014 marks the beginning of Patek Philippe’s 175th Anniversary period. The Insitutional advertising marks the event with the launch of three new 175th anniversary Institutional messages; ‘Anniversaries’, Men’s and Ladies ‘Complications’ execution.

The Institutional campaign is presented as a personal dialogue and always emphases the deeply rooted family values and unbroken history of the company.

Other themes have been previously used to support the Institutional advertising activity: Patek Philippe Seal, Acoustics, 1200 Steps, Restoration, Creation, Ladies Complications and Service.

Patek Philippe Institutional
“Anniversaries”
Patek Philippe Institutional
“Men’s Complications”
Patek Philippe Institutional
“Ladies’ Complications”
Patek Philippe Institutional
“Ladies”
Patek Philippe Institutional
“Service”
Patek Philippe Institutional
“Acoustics”
Patek Philippe Institutional
“Creation”
Patek Philippe Institutional
“Ladies Complications”
Patek Philippe Institutional
“Restoration”
Patek Philippe Institutional
Patek Philippe Seal
Patek Philippe Institutional
“1200 Steps”