New Record Price reached at charity auction
The Patek Philippe cult model for world travelers and collectors, Ref. 5131J specially made unique “View of the City of Geneva” version for Children Action, was sold on June 11, 2012 in Geneva to benefit the charity auction for a new record price of one million Swiss Francs, which represents about twenty times the price of the current collection Ref. 5131J with regular cloisonné enamel dial center. This new record also exceeds by twice the amount reached by the previous Patek Philippe unique watch specially created for Children Action 2009, Ref. 5180T skeleton model made in titanium, which was sold for 520’000 Swiss Francs.
Ref. 5131J unique “View of the City of Geneva” model features a dial center in hand made cloisonné representing Geneva Lakeview and the time zone traditionally attributed to Paris is replaced with Geneva indicated in blue. The watch with its exclusive Geneva identity was bought by a Swiss client particularly fond of Geneva.
Established in February 1994, Children Action is a Swiss charitable foundation, which provides practical aid to children in fields such as medical and surgical care, psychological support, teenage suicide preventative care and much more, in Switzerland and elsewhere.