Communication
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Ladies

Patek Philippe launches another chapter of its Institutional advertising with an online and print advertising campaign dedicated to Ladies.

The new print and online Ladies Institutional* execution pays homage to the inspiration and craftsmanship that created the Patek Philippe Diamond Ribbon Ref. 4968 launched at Baselworld 2012. It uses the headline “In our family-owned company, a simple silk ribbon can be the inspiration for a watch adorned with 273 diamonds” and pays reference to the creative freedom allowed within a family-owned watch company.

The print campaign is supported in parallel with online advertising support and dedicated themed content. “Ladies” is the third chapter in a series of “Institutional” themed online content and follows “Acoustics” and “Service”.

The digital activity brings to life the Patek Philippe Institutional campaigns with content tailored to suit the most inquisitive palates from the watch amateur to the collector. The campaign offers unique content about the manufacture, the family's involvement, and the exceptional standards of watchmaking at Patek Philippe.

The Ladies online chapter presents the world of exception at Patek Philippe and in part, animates the new print execution. Containing an exclusive interview with Sandrine Stern, who talks about her role & inspirations as Head of Watch Creation at Patek Philippe and series of films that present and illustrate the intricate dial and case production process of the Patek Philippe Diamond Ribbon.

Patek Philippe is the driving force in offering a full range of complicated watches for women; the tailored content presents these extraordinary pieces, the company’s feminine history, the art of diamond setting and of course the full ladies collection.

The new Ladies campaign launches in December in English, followed by further language editions in January 2013.

The Institutional themed content can be found at www.patek.com/insider, along with the previous chapters “Service” & “Acoustics.”

*The Institutional print campaign runs alongside the world-renowned Corporate “Generations” product campaign and reinforces the Patek Philippe core brand values: family heritage, the highest level of craftsmanship, and constant innovation. The themes include: “Acoustics”, “Restoration”, “Creation”, “Ladies First Chronograph”, “Patek Philippe Seal”, “1200 Steps” “International Customer Services” and the recently released “Patek Philippe Diamond Ribbon”.