Watch the exclusive reportage about the Opening Ceremony of the world's first Maison Patek Philippe in Shanghai
Patek Philippe is opening the first Maison Patek Philippe in China in the historic Bund area of Shanghai. This new exclusive venue marks seven years of growing success in the Chinese market developed with long-standing partner Melchers Group.
The official opening ceremony of the Maison Patek Philippe was hosted by Patek Philippe’s Honorary President Philippe Stern, alongside current President Thierry Stern and Managing Director Claude Peny, in the presence of Zhou Wei, Mayor of the Huangpu District, and Matthias Claussen, Managing Partner of Melchers Group. “The new site of the Maison Patek Philippe has a unique geographical advantage and cultural background. We wish to demonstrate our brand history and values to a growing number of watch lovers in China. Buying a Patek Philippe watch is also about sharing the passion and dedication of several generations of a family-owned watch company,” said Thierry Stern. The ceremony took place at Shanghai’s Waitanyuan Cultural Square situated behind the Maison Patek Philippe. Attending guests and government officials had the opportunity to discover the world of Patek Philippe in Geneva through a 3D projection “mapping show” on the building’s façade.