Patek Philippe launches "Service" the second chapter of its digital advertising campaign.

Patek Philippe continues to develop its digital communication strategy with the online advertising campaign and presents "SERVICE", the second chapter in its series of online, themed content from the Institutional advertising campaign.

Assuring an owners investment, and the integrity of every Patek Philippe watch requires special commitment. At Patek Philippe, the After Sales Service is a non-profit center and is an integral part of the Patek Philippe Seal requirements; it represents one of the ten values of the family-owned watch company. The SERVICE advertising campaign and the themed digital content illustrates the embodiment of that commitment: presenting the International Customer Service network, the processes and commitment involved in servicing, repairing and restoring the Patek Philippe heritage.

The digital activity brings to life online content tailored to suit the most inquisitive palates from the watch amateur to the collector. The campaign offers unique and engaging content about the manufacture, the family's involvement, and the exceptional standards of watchmaking at Patek Philippe.

The new SERVICE campaign launches in September and is supported with online advertising banners and bespoke QR codes in print with an instantaneous link to the online themed content.