Product Advertising

Product Advertising

Launched in 1996, the Patek Philippe print advertising campaign with the suggestive slogan “You never actually own a Patek Philippe. You merely look after it for the next generation.” has established itself as an exemplary success story. For the campaign, world famous photographers have depicted how two generations share time together. The strong emotional statements and the universal validity of the theme account for the enduring popularity of the campaign as well as the strong affinity between the values of Patek Philippe customers and the values upheld by the manufacture in Geneva.

Ref. 4910/11R
Ladies’ Annual Calendar
Ref. 4947R
Patek Philippe Diamond Ribbon
Ref. 4968R
Ref. 5170R
Annual Calendar
Ref. 5205G
Annual Calendar Chronograph
Ref. 5960/1A