The concept of the Patek Philippe ‘Generations’ campaign based on the slogan “Begin Your Own Tradition” is centered on the universal emotion of a father and son relationships. The new visuals show fathers introducing their sons to the idealised world of Patek Philippe: a world where clients can project themselves and associate with the long term values of the family owned company.
The new Ladies campaign builds a strong emotional connection with women who understand the enduring value and profound beauty of something truly precious. The first chapter of the campaign draws a parallel between the timeless beauty and value of a Patek Philippe watch and the eternal beauty of a mother-daughter relationship. The new campaign introduces the strap-line: "Something truly precious holds its beauty forever".
Annual Calendar – Ref. 5205 with Calatrava Cufflinks
- Watch Reference: REF. 5205
- Creative Agency: Leagas Delaney
- Copywriter – Art Director: Tim Delaney
- Media Agency: Initiative Media
- Photographer: Veronique Vial
- Stylist: Sissy Vian
- Watch photography: Richard Foster
Annual Calendar Chronograph – Ref. 5960P
- Watch Reference: REF. 5960P
- Creative Agency: Leagas Delaney
- Copywriter – Art Director: Tim Delaney
- Media Agency: Initiative Media
- Photographer: Veronique Vial
- Stylist: Sissy Vian
- Watch photography: Richard Foster
Annual Calendar Chronograph – Ref. 5960R
- Watch Reference: REF. 5960R
- Creative Agency: Leagas Delaney
- Copywriter – Art Director: Tim Delaney
- Media Agency: Initiative Media
- Photographer: Veronique Vial
- Stylist: Sissy Vian
- Watch photography: Richard Foster
Nautilus Ref. 5712/1A and Nautilus Cufflinks
- Watch Reference: REF. 5712/1A
- Creative Agency: Leagas Delaney
- Copywriter – Art Director: Tim Delaney
- Media Agency: Initiative Media
- Photographer: Veronique Vial
- Stylist: Sissy Vian
- Watch photography: Richard Foster
Nautilus - Ref. 7010/1G, with Nautilus ring
- Watch Reference: REF. 7010/1G
- Creative Agency: Leagas Delaney
- Copywriter – Art Director: Tim Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
- Stylist: Sissy Vian
- Watch photography: Richard Foster
Annual Calendar – Ref. 4936G
- Watch Reference: REF. 4936G
- Creative Agency: Leagas Delaney
- Copywriter – Art Director: Tim Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
- Stylist: Sissy Vian
- Watch photography: Richard Foster
Twenty~4 – Ref. 4908/11R with Twenty~4 ring and earrings
- Watch Reference: REF. 4908/11R
- Creative Agency: Leagas Delaney
- Copywriter – Art Director: Tim Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
- Stylist: Sissy Vian
- Watch photography: Richard Foster
Twenty~4 – Ref. 4910/10A with Twenty~4 white gold ring and earrings
- Watch Reference: REF. 4910/10A
- Creative Agency: Leagas Delaney
- Copywriter – Art Director: Tim Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
- Stylist: Sissy Vian
- Watch photography: Richard Foster