Corporate-Product Advertising

Communication

The concept of the Patek Philippe ‘Generations’ campaign based on the slogan “Begin Your Own Tradition” is centered on the universal emotion of a father and son relationships. The new visuals show fathers introducing their sons to the idealised world of Patek Philippe: a world where clients can project themselves and associate with the long term values of the family owned company.

The new Ladies campaign builds a strong emotional connection with women who understand the enduring value and profound beauty of something truly precious. The first chapter of the campaign draws a parallel between the timeless beauty and value of a Patek Philippe watch and the eternal beauty of a mother-daughter relationship. The new campaign introduces the strap-line: "Something truly precious holds its beauty forever".