Advertising Campaign

Communication

Men’s Advertising Campaign
Our Men’s “Generations” advertising campaign, now running for almost ten years, focuses on the unique and special relationship between father and son. This emotion has been intrinsically linked with our advertising line ‘You never actually own a Patek Philippe. You merely look after it for the next generation’.
The current campaign visuals have been active since March 2006. The lifestyle visuals were photographed by the renowned fashion photographer, Peter Lindbergh.
The advertising features watch references: 5296G, 5712/1A, 5146J.

Ladies' Advertising Campaign
The new campaign launched in March 2006 is backed by the advertising line ‘You don’t just wear a Patek Philippe. You begin an enduring love affair’. A line rooted in the long term emotional link to the brand that communicates similar key brand values to our original Men’s Generations campaign.
The current campaign visuals have been active since March 2006. The lifestyle visuals were photographed by the renowned fashion photographer, Peter Lindbergh.
Featuring watch references: 4981G, 4910/10A.