Campaign Generations 10 years

Patek Philippe celebrates over ten years of success with its famous "Generations" advertising campaign launched in 1996.
The international Patek Philippe print ad campaign with suggestive slogan "Begin your own tradition" has established itself as an exemplary success story.

For the series, world-famous photographers have depicted how two generations father & son and mother & daughter share time together. The strong emotional statements and the universal validity of the themes account for the enduring popularity of the series, but the ads also show the affinity between the principles of Patek Philippe customers and the values upheld
by the brand in Geneva.
Discover the 25 black and white pictures: snapshots of real life tastefully choreographed by some of the greatest photographers of our era: Peggy Sirota, Peter Lindbergh, Jeanloup Sieff, Mary Ellen Mark, and Ellen Unwerth.