In 2007 Patek Philippe celebrates the over 10 years of success of the “Generations” advertising campaign and wins two awards in Switzerland and in Japan:
Boat
On November 1st, the "Boat" visual featuring the Nautilus men's Ref. 5712/1A won the first prize for the "print media category" at the inaugural “PRIX SUISSE DE LA CAMPAGNE HORLOGERE DE L’ANNEE” (Swiss Award for The Watch Industry Advertising Campaign Of the Year).
[ REF. 5712/1A ]
Homework
On November 5th, the “Japan Magazine Ad Awards” granted the second prize to the Patek Philippe "Homework" visual featuring the men's Annual Calendar Ref. 5146J that was published in the Japanese most popular weekly magazines AERA.
[ REF. 5146J ]