Patek Philippe is now on Instagram. Following up on the start of its totally new patek.com website in October 2017, the Genevan manufacture is opening up a new online communication channel with an official account on Instagram, the social media platform that attracts hundreds of millions of users from all over the world.
The objective is to share information and exclusive content not only with brand enthusiasts and connoisseurs of superb watchmaking artistry but also with future customer generations. To make available photos and videos that reflect its technical know-how and uniquely aesthetic design competence, Patek Philippe has decided to organize a rendezvous on every 18th day of a month at 18:39 Geneva time...a subtle reference to 1839 as the year in which the manufacture was founded.
The initial kickoff is on Sunday, March 18. For the very first time, Patek Philippe will unveil two of the year’s debut models prior to the official opening of Baselworld – exclusively on Instagram.
As every year, the remaining newcomers to the collection will be announced on March 21, the Press Day.
To be among the first to admire Patek Philippe’s 2018 premières, visit @patekphilippe on Instagram at 18:39 on March 18, 2018.