The Patek Philippe Salons: London

London has become, perhaps, the crossroads of the world; a fast-paced, vibrant city where tradition meets the utterly modern.

Fittingly, the Patek Philippe Salons sits on a crossroads in the very center of Bond Street – that lively, fashionable hub for visitors, browsers, and shoppers; and a byword for cultivated good taste.

The London Salon was for years a bijou space of just over 900 square feet; in 2014, it blossomed when the Stern family was able to acquire 16 New Bond Street. Now, with an area of about 4300 square feet on two floors, the Salon wraps itself smoothly around a street corner and benefits from gloriously airy double aspect windows, which bathe the interior in natural light. The interior is inspired by art deco in a contemporary interpretation.

Here, the mind and soul can expand as the outside hubbub fades away, and one can relax and take in the timepieces at leisure. Above, modernistic chandeliers made for this space cast their gently luminous glow over everything, including artworks selected personally by the Stern family, many of them brought from France. The palette of colors ranges from bright beige to bronze with clever touches recalling the rue du Rhône Salon, such as the tactile, textured surface of the pale leather wall.

But the most vital aspect is the creation of these precious, infinitely precise watches. And in the London Salon a window has been created into the service department so that customers can see watchmakers working on – perhaps even their own – timepieces, using exactly the same machines that created the watch in Geneva. It’s a thrilling glance into the soul of Patek Philippe.

And if a customer would like to discuss something privately, there is another area – not a VIP room, since every customer here is a VIP, but what Patek Philippe have called the “celestial room,” named after a very special watch – where one can have a quiet conversation.

As with Geneva and Paris, Honorary President Philippe Stern and his wife Gerdi have overseen every aspect of the Salon’s creation. They see the salons as extensions of their own living room, and feel that they are welcoming you into their home. So here too, you’ll be greeted with a smile, a coffee, a glass of water, or perhaps a cup of Earl Grey tea, served in the most delicate of china. No hurry, no rush. You can relax and concentrate on the dazzling stars of the show.


Patek Philippe Salons

16 New Bond Street, London W1S 3SU, United Kingdom.

Directions (via GoogleMap)

Opening hours:
Monday to Saturday: 10:00 - 18:00

Appointment only basis
The Patek Philippe London Salon is now operating on an appointment only basis. Walk-in appointments may be possible, subject to availability. Please contact

Closed on following bank holidays:

Friday April 2nd to Monday April 5th, Monday 3rd May, Monday 31th May, Monday 30th August, Monday 27th December, Tuesday 28th December, Saturday 1st January 2022, Monday 3rd January 2022.

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